Content > Process

There are too many process people. Don’t get me wrong - there’s a time and place for organizing, improving, and articulating process, but it must come after content. Otherwise, there’s nothing concrete to “point at” - there is no external reality which collides with each of our own perceptions and assumptions.

This is why I love the concept of a Minimum Viable Product (MVP). For organizations who aren’t producing product, I like to think of how I can contribute to Minimum Viable Change (MVC). What action can I do right now, outside (or in spite) of the established process, to deliver the most conspicuous impact? I want to produce a “what” before I begin spending time to improve the “how”.

These are just some thoughts that come to mind after watching Steve Jobs in this video, where he shares his firmly held belief that Content > Process.